Would You Cough Up For Google Web Services?
Has Google gone as far as it can go with its free software model? The release of its Chrome OS has provoked a lot of discussion summarised here by Clint Boulton
Would You Pay for Google Web Services?
By introducing Chrome OS as open source, Google has willfully placed financial responsibilities for the software in the hands of netbook manufacturers, such as Acer, Adobe, Asus, Freescale, Hewlett-Packard, Lenovo, Qualcomm, Texas Instruments and Toshiba. Google has said these companies are working on building Chrome OS-based computers.
But Hansell also asked; what would happen if the company made the Google name worth paying extra for? Let’s suppose Google decides to charge for its web services. We’ll leave search out of the question. Buffet tables runneth over in Mountain View, California, thanks to Google’s $20 billion (£12 billion) in search advertising per year.
But what if Google began to charge for its Google Apps, not just the $50 (£30) per user, per year for the premium version, but even for the use of Gmail by Joe Bloggs? Gmail has become invaluable to long-time users who have been using Gmail for five years and keep a wealth of data stored on Google’s geographically displaced servers.
How Much?
What might Google reasonably expect to charge users? £3 per month? What about Google Apps such as Docs? Would Google charge pennies per file, or X pounds per gigabyte of storage for word processing, presentation and spreadsheets?
Bile rises in throats after reading such travesties. Does Google dare charge us for the things it offered us free for years? That breaks the contract, doesn’t it? Didn’t we, by logging into Google Accounts, agree to let Google serve us ads for the ability to use web services? That was the deal implicit in us using Gmail, et al, right?
The problem with free is that if you offer web services free from the start, no price point looks attractive thereafter. Consumers feel ill used, slighted and taken for a ride.
Even if consumers did agree to pay they would call for higher quality of service than Google currently provides and the company still regularly has outages that don’t discriminate between Google’s consumers and its paying customers.
No matter how important Google web services have become to their users, Google is stuck with free. When you start with free and become really successful with it, you get stuck with free, as Dallas Mavericks owner and blogger Mark Cuban noted.
At what point does the burden of free get too large for even Google to bear?
