Jeroen Hoencamp To Replace Rogers-Bound Guy Laurence As Vodafone UK CEO

Vodafone UK CEO Guy Laurence will leave his role in November after more than a decade with the company and will be replaced by current UK enterprise director Jeroen Hoencamp.

Laurence’s departure comes just two weeks after Vodafone launched its 4G network in the UK and he will join Canada’s Rogers Communications as its CEO and President.

He became Vodafone UK CEO in 2008 after three years performing the same role for Vodafone Netherlands having held other senior positions within the company previously.

Vodafone UK CEO

Vodafone praised Laurence’s achievement of transforming its UK business into a customer focused operation, securing networking sharing agreements with Telefonica UK and for integrating Cable & Wireless Worldwide.

Hoencamp assumed his current role in January, having previously been CEO of Vodafone Ireland and holding a number of marketing and sales roles at Vodafone Netherlands. He will report directly to Philipp Humm, Regional CEO of Europe.

Humm was appointed last month after the company merged its northern, central and southern European operations into a single business unit as part of an organisational restructure at the British-based mobile operator, just a year after it divided them.

Vodafone’s European operations have suffered in recent times due to the ongoing economic and regulatory difficulties in Southern Europe. Service revenues have fallen by 3.5 percent to £10.155 billion over the last year, with markets such as the UK and Germany, previously believed to be immune from the continent’s challenges, also experiencing some downturn.

Vodafone’s US operations had been one of the more profitable areas of its business but last week, it completed the sale of its 45 percent stake in Verizon Wireless to Verizon Communications in an £84 billion deal.

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