Vodafone CEO Vittorio Colao says he rejected a request from Facebook to carry the social network for free in developing countries.
Facebook’s chief operating officer Sheryl Sandberg asked the operator to ‘zero rate’ the social network’s content, meaning it would not count towards a subscribers’ data plan in certain countries. Facebook wants to expand into emerging markets in order to increase its user base, but many people in the developing world use mobile phones to access the Internet and are concerned about the cost of data.
The company has already agreed similar deals with some operators in these countries, often for a promotional period of around six months. The upside for the operators is that they can tempt users to use more data after the period has expired, but Vodafone does not see how it would benefit.
“It does not make any sense,” The Financial Times quotes him as saying. “[There] is no reason why I should give my network capacity for free.”
The Vodafone CEO is more receptive to proposals for a sponsored or paid-for model, but only if operators do not discriminate, meaning that if such a deal is offered to one social network, it must be available to another.
Last year, Facebook CEO Mark Zuckerberg launched Internet.org along with a number of other technology firms, with the stated aim of making Internet access cheaper for people around the world using their smartphones and mobiles – presumably to increase the number of global Facebook accounts.
Facebook has acquired Israeli mobile data compression specialist Onavo to help achieve this goal and Zuckerberg is due to speak at Mobile World Congress, where it is possible he will discuss his ambition of improving access to the Internet – and his social network.
What do you know about Vodafone?
Suspended prison sentence for Craig Wright for “flagrant breach” of court order, after his false…
Cash-strapped south American country agrees to sell or discontinue its national Bitcoin wallet after signing…
Google's change will allow advertisers to track customers' digital “fingerprints”, but UK data protection watchdog…
Welcome to Silicon In Focus Podcast: Tech in 2025! Join Steven Webb, UK Chief Technology…
European Commission publishes preliminary instructions to Apple on how to open up iOS to rivals,…
San Francisco jury finds Nima Momeni guilty of second-degree murder of Cash App founder Bob…