VMware’s WaveMaker Acquisition Is A Smart Buy

When VMware’s Rod Johnson talks, people tend to listen.

One person who clearly is listening to Johnson – general manager of VMware’s SpringSource division – is Paul Maritz, CEO of VMware, who commissioned Johnson to acquire WaveMaker and its Spring-based visual development tool that enables “non-expert” programmers to build web applications quickly and easily. The move marks another in a series of acquisitions VMware (via SpringSource) has made to elbow its way to a place at the table for leading cloud platform providers.

In fact, this move provides VMware even more elbow room, as going after non-coding, less-technical developers will expand the reach of the Spring ecosystem. Maritz and company took a bet on Spring when they acquired SpringSource back in 2009 as a wedge to bust into the Java development world in a big way, as Spring now boasts millions of developers.

Focus on developers

Having spent formative years in the software industry at Microsoft, both Maritz and Tod Nielsen, VMware’s co-president in charge of the company’s application platform, know the value of developers to a platform and to a company overall. Nielsen helped devise Microsoft’s blueprint for reaching out to developers and left Microsoft as a vice president of the company’s platform group. At the SpringOne 2GX conference of Spring developers in October 2010 in Chicago, Nielsen told eWEEK he was there primarily to observe and gather intelligence.

“I’m really just here to watch and listen, and to see what developers want and need out of us,” he said. “I’m taking note of how different people are using Spring and the other tools as we continue to put this strategy together. We’re not finished by any means.”

The WaveMaker acquisition is yet another move in that strategy. Some observers view the move as significant because it gives VMware more of the full stack that others such as Microsoft and Google have – that is, a stack that reaches from the infrastructure, through the programming model, to the UI widgets. And rather than acquiring a UI toolkit to match something like the Google Web Toolkit (GWT), VMware went after the non-professional developer in a move reminiscent of Microsoft with Visual Basic. And the growing number of cloud-based services will create a fertile ground for mashup type apps that combine REST-based services in a similar fashion to how the Visual Basic apps from a couple of decades ago combined data sources.

Microsoft parallels

The Microsoft parallels continue, as Microsoft just released a second beta of its LightSwitch tool, a new addition to the Visual Studio family that enables non-professional developers to create professional-quality business applications for the desktop, the web and the cloud. Microsoft has long understood the need to support a continuum of developers, from deeply technical C++ developers to less technical users of tools such as VB, the aborted Popfly and now LightSwitch.

Moreover, as it appears to be running variations of plays from the classic Microsoft playbook, VMware potentially stands as an eventual landing spot for Microsoft engineers steeped in cloud computing and perhaps disenchanted by recent management moves by the software giant.

Meanwhile, as RedMonk’s Michael Cote put it, “Technologically, VMware is interested in seeing wider Java-based application development, especially in the ‘line of business’ area that the easier-to-use WaveMaker tool targets.” He added, “More forward looking, WaveMaker is a good fit for a PAAS [platform as a service], having a sort of wiki approach to applications running in the cloud.”

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