Viewsy: Tracking Movement Of Customers Without Threatening Their Privacy
London-based Viewsy, the winner of the Code_n competition, talks about its plans for the future
This year, 50 Big Data start-ups from 17 countries were showcasing their products in a specially designed pavilion at CeBIT exhibition in Hanover, as part of the Code_n competition. Viewsy – a retail analytics platform made by a team based in London – managed to win the main award, and bank the €30,000 prize.
The start-up has created a Google Analytics-like tool for brick-and-mortar retail stores that anonymously tracks customer movement using white-label routers and smartphone Wi-Fi MAC addresses.
After the finals, our colleagues from ITespresso Germany tracked down Carl Pratt, director of partnerships at Viewsy, to find out more about the technology behind the winning product, and the company’s plans for the future.
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