Vertu has revealed the first product of its five year partnership with Bentley, the £10,700 ‘Vertu for Bentley’, which like other handsets from the British luxury smartphone manufacturer, is built from extravagant materials and boasts a range of exclusive services, including custom Bentley content.
The Vertu for Bentley is made from lightweight but durable grade-5 titanium, quilted calf leather and a 4.7-inch solid saphphire crystal display that claims to be “virtually” scratch-proof.
The leather is the “classic” Bentley shade of Newmarket Tan, has a discreet Bentley logo on the front and on the back is the engraved signature of the craftsman who hand built the device at Vertu’s factory in Church Crookham, Hampshire.
Vertu’s suite of services are pre-loaded onto the phone, including Veru Concierge and Vertu Life, which offers access to exclusive events and members clubs. A Vertu for Bentley app features links to official content, invites to Bentley events, information on dealers and acts as a touch screen remote for Vertu Flying Spur drivers. Custom Bentley wallpapers, clocks and animations are also included.
“Our collaboration with Bentley unites both companies’ proud British heritage, as well as unrivalled expertise in the luxury and technology markets, to create a handset which exceeds the expectations of our mutual customer base,” says Massimiliano Pogliani, Vertu CEO. “It combines English handcraftsmanship, contemporary elegance, outstanding performance and cutting-edge technology.”
Established by Nokia in 1998, Vertu has produced some of the most expensive phones in the world. Its phones can only be purchased from 500 retailers, including 70 of its own boutiques, but there are believed be more than 300,000 Vertu owners around the world. Nokia sold Vertu to a Swedish private equity firm last year in a transaction believed to be worth around £162.5 million.
Recent handsets by the company include the £4,100 Vertu Constellation and the £6,700 Vertu Signature Touch, which promises to encrypt users’ communications.
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