Last week solar power generated some headlines, as an unlikely-sounding Indiegogo project went viral. Solar Roadways asked for $1 million and at the time of writing, with 17 days till its extended closing date, looks pretty sure to clear $2 million – helped by a Tweet from George Takei, and a video called Solar FREAKING Roadways.
The green tech industry can learn a lot from this – even though the Solar Roadways team’s Big Idea is a far cry from the day-to-day business of efficient data centres.
That enables everyone to switch to electric transport, and pretty much solves the world’s energy needs. It also sorts out other transport issues, since the panels house LEDs for configurable traffic signage, and heating elements to prevent icing up.
It’s not that simple, of course. Back in 2010, Scott Brusaw estimated the cost of a Solar Roadways panel at $69.44 per square foot, putting the cost of the whole scheme at $60 trillion, or 3.5 times the US gross domestic product. These days, he’s not quoting any costs at all, just pointing out that mass production will bring the price down.
Engineers have noted barriers for the scheme, and it’s also been pointed out that this is effectively a private company, proposing a public works project, and marketing it like a charity (but that’s an endemic issue in crowdfunding).
The Solar Roadways people are trying to drive a political change through tech and the social media. Critics say what they produce will end up making fancy solar driveways and parking lots, but fail to get beyond that.
The funding of the project demonstrates idealism. It also suggests that people no longer have faith that politics will deliver, preferring to believe that tech will change the world.
In fact, progress will only come from both together. Politics is needed to fund and support viable projects, while tech dreamers have to provide the ideas.
In data centres, that means you have to pick the right tech and gain support for your ideas. You (probably) don’t have the option of funding your new cooling system through Indiegogo or Kickstarter, but you do have to win hearts and minds to make it happen.
A version of this story appeared on Green Data Center News.
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