TalkTalk Grows Revenue And Digital TV Market Share

Max Smolaks,

The telecoms provider adds new TV customers faster than Sky

TalkTalk has reported 7.9 percent net revenue growth in the past financial year, fuelled by the launch of its Internet TV business with YouView set-top boxes.

The company added 150,000 new TV subscribers in the last quarter, making it the fastest-growing television business in Britain.

TalkTalk also announced that Joanna Shields, former Facebook vice-president for EMEA and the current chief executive of Tech City Investment Organisation, has joined its board to help guide its development.

TalkTalk is back

TalkTalk reported total revenues of £1.67 billion for the past financial year. In late 2012, it finally lost the dubious honour of being named the UK’s worst broadband provider,  a title it had held for the two previous years. Instead, it was Orange that incurred the wrath of its customers, after a controversial change in its free broadband policy.

YouView Doctor In September, the company started offering free YouView boxes to its broadband customers. YouView is an Internet TV service that combines Freeview channels and digital on-demand content, allowing users to pause, rewind and record live programmes.

TalkTalk’s total number of TV subscribers now stands at 230,000 – more than the total amount of its mobile customers (175,000), even though TalkTalk’s mobile business was launched way back in 2010. The company said it has been adding 12,000 customers every week, almost as much as Virgin Media in a whole year.

TalkTalk also blazed past the competition such as Sky, which attracted 30,000 new customers in the last financial year, and BT with 40,000 customers.

Additionally, the company reported 31 percent year-on-year growth in data services revenue of its TalkTalk Business subsidiary.

“This has been a momentous year for TalkTalk, which is now a fundamentally better business than it was three years ago. In the year we have returned our customer base to growth, successfully launched TV and mobile handsets, grown TalkTalk Business, and returned to year-on-year revenue growth in the final quarter,” said Dido Harding, chief executive of TalkTalk.

“We have the UK’s fastest growing new TV business and our customers clearly appreciate its comprehensive content and value for money pricing,” she added.

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