Samsung has unveiled its highly-anticipated flagship smartphone, the Samsung Galaxy S III, at Samsung Unpacked at Earls Court.
The successor to the Galaxy S II features a number of functions designed to be more intuitive and automated as well as a design supposedly “inspired by nature” in an attempt to compete with Apple’s iPhone.
The Korean manufacturer claims that the Galaxy S III thinks the same way as its user and that it was “designed for humans”. S Voice is a Siri equivalent that recognises voice instructions and can set alarms to snooze, answer or reject calls, take photos and change the volume.
Facial recognition technology allows users to link photos with social media accounts so users can share images with friends and family. The rear-facing eight megapixel camera has a burst photo feature, which takes eight photos at a time and chooses the best one.
The SIII is able to recognise when you are looking at it, adjusting the brightness accordingly and will call a contact if you place the phone by your ear when you are messaging them. Sharing options include S Beam, which instantly transfers files by putting two phones’ backs together, while AllShare Cast can mirror the display onto an external screen wirelessly.
All the major networks have plans to stock the device. Three customers can pre-order the phone from today on the one plan, which includes unlimited data with tethering, for £34 a month. Vodafone has confirmed that it will offer the smartphone and will be the only operator to offer both the 16GB and 32GB variants at launch.
Everything Everywhere partners T-Mobile and Orange said they will be carrying the phone, but did not reveal any pricing plans, while O2 told TechWeekEurope it would be the selling the phone, with prices to be announced in the immediate future.
Samsung will be hoping the S III is able to repeat the success of its predecessor, which contributed to record sales of 300 million handsets in 2011. The company has also recently revealed the Galaxy Tab 2, which will go head-to-head with Apple’s iPad.
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That went to Samsung last month in terms of biggest volume of phone production and the Samsung Galaxy II took the crown from the iPhone sometime ago in a lot of reviews as 'best phone'.
Just hope some of the 'human features' can be turned off seems like a whole lot of security problems just waiting to occur.