Samsung Relaunches Its Android App Store As Galaxy Apps

Samsung has rebranded the application store for its Android devices as Samsung Galaxy Apps, a new marketplace that claims to offer exclusive applications for Galaxy smartphones and tablets alongside other Android software.

Galaxy Apps suggests recommended applications for users and ranks them according to popularity, while there is a dedicated section for Galaxy users, offering free premium apps in the form of ‘Galaxy Gifts’, ‘essential apps’, and apps recommended for business users.

Samsung Galaxy Apps

“At Samsung, we continuously strive to create value for our customers by providing differentiated solutions and services coupled with innovative devices,” says WonPyo Hong, president of Samsung’s media solution centre. “Samsung Galaxy Apps is an extension of that promise, as it offers our customers exclusive apps to enrich their experience.”

The new store replaces Samsung Apps and will be available to more than 130 million people in 161 countries from launch. The rebrand could be interpreted as a move by Samsung to reduce its dependency on Google, whose services, including Google Play, are closely tied to the Android platform.

Samsung has been the biggest supporter of Tizen, an open source competitor to Android, and has used it for a number of its Gear smartwatches and the Samsung Z, the first smartphone running the platform.

Samsung’s current flagship smartphone is the Samsung Galaxy S5, while the recently announced Samsung Galaxy Tab S hopes to be the company’s strongest tablet competitor to the iPad.

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