PayPal has acquired Palo Alto start-up Iron Pearl, which should help it drill further into social data to expand faster.
Founders of Iron Pearl, Stan Chudnovsky and James Currier, have been made growth advisor and vice president of growth respectively. Terms of the deal were not disclosed.
“There are only a handful of world-renowned ‘Growth Hackers’ with amazing track records and Stan is one of them. He managed to create genuine and sustained viral growth and retention for his own startups, and has advised others to grow at a tremendous pace, leading to hundreds of millions of unique new users.
“We’re confident that applying this unique, and highly effective skill set to PayPal will lead to making our groundbreaking payments experiences even more ubiquitous for our merchants and consumers.”
Chudnovsky and Currier have a good track record in the social media space, having run Tickle, which created online tests designed to be both viral and gain insight on users. Tickle was criticised by some for being too aggressive in pushing pop-ups at users, but was nevertheless acquired by job search site Monster in 2004.
What was tech like during the 1980s? Try our Thatcher-era quiz!
Suspended prison sentence for Craig Wright for “flagrant breach” of court order, after his false…
Cash-strapped south American country agrees to sell or discontinue its national Bitcoin wallet after signing…
Google's change will allow advertisers to track customers' digital “fingerprints”, but UK data protection watchdog…
Welcome to Silicon In Focus Podcast: Tech in 2025! Join Steven Webb, UK Chief Technology…
European Commission publishes preliminary instructions to Apple on how to open up iOS to rivals,…
San Francisco jury finds Nima Momeni guilty of second-degree murder of Cash App founder Bob…
View Comments
And, the ugly reality for consumers, particularly smaller payees, dealing with the clunky, unscrupulous PayPal ... http://bit.ly/UVXx53
Regardless, hello "MasterPass", goodbye clunky PreyPal—it has not been nice knowing you ...