Categories: CloudPAASWorkspace

PaaS Market To Be Key Cloud Battleground

The platform-as-a-service (PaaS) space will be the next battleground for cloud service providers, a study by Frost & Sullivan has predicted.

This comes as the infrastructure-as-a-service and software-as-a-service markets face commoditisation.

PaaS Interest

Frost & Sullivan’s new “Asia-Pacific Platform as a Service Market 2011” report shows that in that region the PaaS market is attracting considerable interest from businesses due to the flexibility it brings to application development and SaaS.

As most software available from the cloud is standardised, enterprises are looking to leverage PaaS offerings as it will be the only stack where a service provider can create differentiation.

Frost & Sullivan said the Asia-Pacific PaaS market had revenues of $43.2 million (£28m) in 2010 and will reach $523 million (£335m) in 2016. Frost & Sullivan provides consulting and services to companies poised for growth.

“The growing developer community, with an increasing number of small/part-time developers, is also creating a strong opportunity for the market,” said Frost & Sullivan industry analyst Mayank Kapoor, in a statement. “PaaS provides them access to a scalable IT infrastructure and the tools required to develop and test their applications, on a pay-as-you-go basis.”

The high level of flexibility and the ability to reduce costs while developing, testing and deploying new applications is creating a strong case for greater adoption of PaaS, the Frost & Sullivan report said.

Although enterprises have begun to recognise the benefits and need for cloud computing, PaaS is still only a fledgling concept. Its lack of regulation and standardisation has restrained adoption among enterprises in the highly regulated sectors, Frost and Sullivan said.

Moreover, the differences in the choice of platforms, such as Java, Ruby, or others – represented by CloudBees, Heroku and a growing list of players – are hindering porting applications and data between PaaS vendors and to on-premise, the report said.

New Players

Therefore, openness and integration with other platforms and mobile devices will be important in the future. Constant technical innovations will ensure that the PaaS market evolves and sheds its embryonic tag, Frost & Sullivan said in a press release on the report.

Meanwhile, Frost & Sullivan predicts that the PaaS market will continue to attract new players as it matures. The influx of competitors can also be attributed to enterprises’ demand for local data centre presence of cloud service providers, the company said. For instance, today, an increasing number of companies are demanding that IT teams serve as internal service providers.

“There is increasing pressure amongst both internal IT teams and third-party service providers to streamline operations through automation and intelligent management,” said Kapoor. “Cloud can be one of the frontline options to meet this demand and eventually, will bode well for PaaS.”

Frost & Sullivan’s Asia-Pacific Platform as a Service market 2011 study is part of the company’s Communications Services Growth Partnership Service program. The growth partnership services program includes research in: Asia Pacific Business Applications as a Service Market, Asia Pacific Infrastructure as a Service Market, WAN Services Market, and Asia Pacific Data Centre Services Update.

How well do you know the cloud? Take our quiz.

Darryl K. Taft

Darryl K. Taft covers IBM, big data and a number of other topics for TechWeekEurope and eWeek

Recent Posts

Apple Sales Rise 6 Percent After Early iPhone 16 Demand

Fourth quarter results beat Wall Street expectations, as overall sales rise 6 percent, but EU…

6 hours ago

X’s Community Notes Fails To Stem US Election Misinformation – Report

Hate speech non-profit that defeated Elon Musk's lawsuit, warns X's Community Notes is failing to…

7 hours ago

Google Fined More Than World’s GDP By Russia

Good luck. Russia demands Google pay a fine worth more than the world's total GDP,…

8 hours ago

Spotify, Paramount Sign Up To Use Google Cloud ARM Chips

Google Cloud signs up Spotify, Paramount Global as early customers of its first ARM-based cloud…

1 day ago

Meta Warns Of Accelerating AI Infrastructure Costs

Facebook parent Meta warns of 'significant acceleration' in expenditures on AI infrastructure as revenue, profits…

1 day ago

AI Helps Boost Microsoft Cloud Revenues By 33 Percent

Microsoft says Azure cloud revenues up 33 percent for September quarter as capital expenditures surge…

1 day ago