Mobile operator O2 has announced what it claims is the UK’s first ever smartphone leasing programme.
O2 Lease will target small and medium businesses (SMEs), who want the latest technology, but cannot afford the relatively high up-front cost of a normal contract or don’t want to commit to a lengthy plan.
O2 says that the plan offers freedom from expensive contract, insurance and data costs and provides a degree of certainty and predictable expenditure. At the end of the lease, customers either extend the contract or return the phone.
“We know that small businesses are used to leasing items from cars to photocopiers and office space. They understand how it works and what the advantages of leasing are,” commented Ben Dowd, director for O2 Business at O2 UK. “We have simply taken this idea and applied it to the smartphone market.”
O2 first offered the iPhone 4 last year, when it offered the latest edition of Apple’s smartphone as an upgrade to customers, and also began offering SIM only tariffs in an effort to persuade customers to stay with the network when their contract expired.
However the rise of smartphones has caused a strain on its network and in June last year, it scrapped its unlimited data plans due to overwhelming demand from data hungry devices. The company was more willing to allow tethering though, and included the service for free as part of its pay monthly tariffs when the feature was made available to iPhone users as part of iOS 4.3.
Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector
Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…
Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…
Judge Kaplan praises former FTX CTO Gary Wang for his co-operation against Sam Bankman-Fried during…
Explore the future of work with the Silicon In Focus Podcast. Discover how AI is…
Executive hits out at the DoJ's “staggering proposal” to force Google to sell off its…