Investigation Into Nokia Lumia 920 Marketing After Second Apology

Nokia has apologised for another marketing gaffe after it emerged that photographs designed to promote the Lumia 920’s imaging capabilities were not actually taken with the device.

The company reportedly has an ethics and compliance officer working on an independent report on the matter.

Last week, the Finnish manufacturer apologised for not making it clear that a marketing video was not taken with the Lumia 920 either.

The photo aimed to show off Nokia’s optical image stabilisation (OIS) on the handset, but it was quickly discovered that it had been shot using a professional camera crew and their equipment. Nokia said that it was a simulation but admitted it should have been more transparent about its methods.

Nokia Lumia 920

Nokia had no comment regarding the reports of an investigation, but on Friday offered an apology.

“In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS,” it said. “Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologise for the confusion we created.”

The extra embarrassment is something Nokia could do without as it attempts to claw back some of its smartphone market share in the face of stiff competition from the likes of the iPhone and smartphones running Google’s Android mobile operating system.

The Lumia 920, its first Windows Phone 8 smartphone, is central to that strategy. It is powered by a 1.5GHz dual core Qualcomm Snapdragon S4 processor, 1GB RAM, 32GB of storage and support for Near Field Communication (NFC) technology. It will also be compatible with 4G networks and could be one of the first devices to be offered on Everything Everywhere’s 4G service when it launches.

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