Moto X Set For UK Launch Without Customisation Options

Google-owned Motorola is set to bring its flagship Moto X smartphone to the UK on 1 February, five months after it was first announced.

The Moto X will be available from £380 without a contract and will ship with the latest version of Android, 4.4 Kit Kat, however buyers will be restricted to the black and white variants of the device and unable to customise various aspects of its design the way US-based customers have been able to.

On the other side of the Atlantic, the Moto Maker customisation system allows users to choose colours, back, front accents and wallpapers with 2,000 different combinations possible, and have devices delivered within four days.

Moto X UK launch

This is made possible by the fact that the American Moto X units are assembled at a purpose built facility in Fort Worth, Texas, and any UK extension of the service would presumably require local production facilities.

However other headline features such as the “touchless controls”, enabled by voice and gesture recognition software, and the contextual computing processor that aims to reduce the number of intrusive notifications, are included. The Moto X is powered by a 1.7GHz dual-core Snapdragon S4 processor, 2GB of RAM and comes with 16GB or 32GB of storage, supplemented by 50GB of cloud storage on Google Drive.

The smartphone was the first Motorola Mobility device to be launched under the Google banner and hopes to build on the success of the Moto G, which debuted in the UK last year, winning plenty of plaudits for its feature set given the low cost of £135.

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