LeWeb 2013: AdTelligence – Personalising The Internet In Real-Time

Thor Angelo, vice president of AdTelligence for Northern Europe, thinks the Internet is going to get more and more personalised in the future.

We already have targeted ads and recommendations based on our habits, but what if a more complete picture was created based on numerous pieces of data? What if that information was used to create personalised websites in real-time?

That is Angelo’s dream. We ask him how close it is to becoming a reality.

What do you know about the history of IT in Europe? Take our quiz!

Max Smolaks

Max 'Beast from the East' Smolaks covers open source, public sector, startups and technology of the future at TechWeekEurope. If you find him looking lost on the streets of London, feed him coffee and sugar.

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