LeWeb 2012 (Video): Kraft Gobbling Up Google+ Groupies

Google hasn’t yet won round many of those sceptical of its social networking platform. Yet some big businesses are taking advantage of the Google+ platform to get their brand messages out.

Kraft Foods is one of those businesses. It recently overtook Barack Obama’s number of +1s, making it the most successful brand on the platform.

We caught up with Bonin Bough, vice president of global digital and consumer engagement at Kraft Foods, at LeWeb 2012 in London to talk about what Google+ can offer and what technologies the food giant expects to gain from in the years to come.

Are you gaga for Google too? Try our quiz!

Thomas Brewster

Tom Brewster is TechWeek Europe's Security Correspondent. He has also been named BT Information Security Journalist of the Year in 2012 and 2013.

View Comments

  • So a maker of processed so-called food has more +1s than the only half decent president in my lifetime? That doesn't tell us anything about Kraft or Obama. It tells us Google+ is shite.

Recent Posts

Craig Wright Sentenced For Contempt Of Court

Suspended prison sentence for Craig Wright for “flagrant breach” of court order, after his false…

3 days ago

El Salvador To Sell Or Discontinue Bitcoin Wallet, After IMF Deal

Cash-strapped south American country agrees to sell or discontinue its national Bitcoin wallet after signing…

3 days ago

UK’s ICO Labels Google ‘Irresponsible’ For Tracking Change

Google's change will allow advertisers to track customers' digital “fingerprints”, but UK data protection watchdog…

3 days ago

EU Publishes iOS Interoperability Plans

European Commission publishes preliminary instructions to Apple on how to open up iOS to rivals,…

4 days ago

Momeni Convicted In Bob Lee Murder

San Francisco jury finds Nima Momeni guilty of second-degree murder of Cash App founder Bob…

4 days ago