It is hard to overestimate the effect that former Apple CEO Steve Jobs had on the technology industry as a whole. His company’s innovations in tablets and smartphones kicked off the current rush toward mobility that will almost certainly define the space for years to come.
Apple’s Website now opens with a black-and-white photo of Jobs. An accompanying statement read: “Apple has lost a visionary and creative genius, and the world has lost an amazing human being.”
The cause of his death was not announced, although Jobs had fought a rare form of pancreatic cancer and received a liver transplant a few years ago.
Jobs co-founded Apple, only to leave following a bitter internal dispute in the 1980s. By mid-1997, however, he had returned to seize Apple’s reins and from there launched a string of innovative products, starting with the iMac and iPod, that revived the company’s then-flagging fortunes.
Although Apple products were primarily geared toward consumers, enthusiasm for the iPhone, iPad and Macs – coupled with businesses’ increased willingness to accept employees’ personal devices into their IT ecosystem – led to the company’s increasingly significant presence in both the enterprise and small and midsize businesses (SMBs). During a July earnings call, Apple executives claimed some 86 percent of the Fortune 500 had either tested or deployed the tablet.
In conjunction with designer Jonathan Ive, Jobs pioneered a sleek design aesthetic for Apple products, its later iterations emphasising glass and brushed aluminium. This “look” attracted imitators, but it was Apple’s melding of hardware and software – including Mac OS X and the mobile operating system iOS – that truly set the company apart from those rivals.
In recent quarters, the Mac OS X operating system, geared for the company’s Mac line, had begun adopting elements originally created for the mobile iOS, again highlighting the company’s fast drift toward a mobility-centric mentality.
Apple’s iPhone supercharged the smartphone industry. Other companies rushed to adopt the iPhone’s touch screen, helping launch a series of fierce intellectual-property battles between Apple and its rivals that continue to this day. On 4 October, a little more than 24 hours before the announcement of Jobs’ passing, Apple unveiled its latest device in the line, the iPhone 4S.
The iPhone 4S will retail for £499 for the 16GB version, and will include Apple’s higher-end A5 processor and an 8-megapixel camera. The company will sell the iPhone 4 for $99, low enough to make it a player against lower-cost Android devices.
Jobs’ impact on the tech sphere will be analysed for years to come. What is indisputable is that he changed it his way.
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