Intel and AMD reportedly are preparing to launch next-generation chips over the next few weeks.
Intel initially was expected to roll out its new 22-nanometre “Ivy Bridge” chips this spring, but earlier this year, executives, citing production problems, said they were delaying the release until June.
However, recent reports say that the giant chip maker will roll out the first Ivy Bridge Core processors – for both desktop and mobile devices – later in April, with more coming the following months.
The Ivy Bridge chips are expected to offer users a performance bump over the current “Sandy Bridge” processors, but the real enhancements will be around the graphics capabilities and power efficiency. Among other features, the Ivy Bridge chips will be the first offering Intel’s 3D Tri-Gate transistor architecture, which will offer a 50 percent cut in power consumption over current chips, according to Intel.
However, Intel executives have said that the Ivy Bridge processors will herald in the second wave of Ultrabooks, and in a post on Intel’s ChipShot site, blogger Becky Emmett said there are 10 more Ultrabooks that have been announced and another 75 designs coming later in 2012.
Intel this week kicked off a massive advertising and marketing campaign – said to cost in the hundreds of millions of dollars – around Ultrabooks. The campaign will offer everything from television ads to interactive websites.
For its part, AMD is expected to launch the first of its “Trinity” accelerated processing units (APUs) for PCs on 15 May. According to several reports, the first of the hybrid CPU-GPU chips – based on AMD’s new Piledriver core – will be mobile APUs for notebooks, with desktop chips coming later.
Trinity will succeed the current “Llano” processors, which AMD officials have said have been the most successful product launch in company history. The new APUs reportedly will have better performance and graphics than the current chips, which are based on the Bulldozer core. The Trinity chips also are expected to run at higher frequencies.
Like larger rival Intel, AMD official are expecting some of the Trinity chips to fuel their push into very thin and light notebooks, what some company executives have referred to as “ultrathins”.
How well do you know the cloud? Take our quiz.
Government minister flatly rejects Elon Musk's “unsurprising” allegation that Australian government seeks control of Internet…
Northvolt files for Chapter 11 bankruptcy protection in the United States, and CEO and co-founder…
Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector
Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…
Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…
Judge Kaplan praises former FTX CTO Gary Wang for his co-operation against Sam Bankman-Fried during…