Categories: MobilityWorkspace

Huawei Sees Major Rise In Smartphone Shipments

Huawei has reported a 26 percent rise in smartphone shipments as it continues its rapid expansion throughout the world.

The Chinese company said that it shipped 16.8 million devices across the world over the last three months, and 51 million units in total so far this year, meaning it well on its way towards hitting its annual shipment target of 80 million.

A quarter of these devices which were mid or high-end models, more than twice as many as the same quarter last year, as Huawei announced several new products including the Ascend P7 smartphone and Ascend Mate 7 phablet in an attempt to compete with the likes of Samsung and Apple.

Rising demand

“We are breaking our bottlenecks of mid- to high-end models step by step, especially in overseas markets,” Huawei consumer business group marketing executive Shao Yang told Reuters in an interview.

The company saw strong growth in the Middle East, Africa and Asia-Pacific regions, but just over half of its smartphone shipments in the third quarter were to China.

He added that the company plans to continue this growth with a rise in global marketing budget, which will increase 30 percent in 2015 from the $440 million spent this year.

Shao also said he expected quarter-on-quarter shipments growth of up to 80 percent in the fourth quarter.

In July, Huawei revealed that a strong demand for both its smartphones and its 4G network equipment had led a 19 percent increase in sales revenue.

It has also committed to spending $4 billion (£2.46m) in the research and development of fixed broadband technologies over the next three years, allowing carriers and internet service providers to cope with growing demand for cloud, 5G, and M2M services, along with 4K video.

What do you know about IT in China? Take our quiz!

Mike Moore

Michael Moore joined TechWeek Europe in January 2014 as a trainee before graduating to Reporter later that year. He covers a wide range of topics, including but not limited to mobile devices, wearable tech, the Internet of Things, and financial technology.

Recent Posts

Tech Firms Now Face Fines Under Online Safety Act

Ofcom now has power to issue fines and other penalties for failure to remove illegal…

54 mins ago

OpenAI Argues Case For AI-Friendly US Rules

OpenAI document proposes exemption from state regulations, access to copyrighted materials, promotion of US AI…

12 hours ago

Foxconn Misses Profit Expectations After iPhone Sales Drop

Taiwan's Foxconn misses profit expectations for fourth quarter after iPhone sales decline, but predicts rosy…

13 hours ago

Tesla Developing Cheaper Model Y To Stem China Losses

Tesla reportedly developing cheaper version of popular Model Y EV to stem market-share losses in…

13 hours ago

Global Smartwatch Sales Fall For First Time

Worldwide smartwatch sales see first-ever decline as market leader Apple records 19 percent year-over-year drop

14 hours ago