HTC has officially unveiled a smaller version of its current flagship smartphone in the form of the 4.3-inch HTC One Mini.
The struggling Taiwanese manufacturer had been widely believed to be working on such a device and will hope the handset allows it to expand its market share in an increasingly competitive smartphone market currently dominated by Apple and Samsung.
“We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family in the world.” said Peter Chou, CEO of HTC Corporation.
“The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale.”
It is powered by a 1.4GHz Qualcomm Snapdragon 400 processor, compared to the HTC One’s 1.7GHz quad-core offering, 16GB of storage and 1GB of RAM, while it is also compatible with LTE networks. The HTC One Mini also has the same four megapixel ‘Ultrapixel’ camera as its bigger brother, along with the range of HTC Zoe imaging features.
Sales of the HTC One boosted the company’s profits to £27.77 million in its most recent quarterly results, a vast improvement from the previous quarter when profits slumped by 98 percent following delays in its supply chain.
Samsung also released a smaller version of the Samsung Galaxy S4 and is likely to be one of the HTC One’s biggest competitors, at least in the Android ecosystem. The HTC One Mini will be available in selected markets from August and rolled out globally from September, although it is unclear which category the UK falls into at this time.
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