HP Discover 2013: HP Shows Off New PCs for “A New Style of IT”

HP has kicked off HP Discover in Las Vegas by making a number of announcements in its Printer and Personal Services division, claiming to offer “a new style of IT” and a portfolio of products unmatched by any other manufacturer.

The company showed off the high-end EliteOne 800 G1, which is billed as an enterprise class all-in-one PC, and the HP ProOne 600 G1 all-in-one, while it has also detailed the HP EliteDesk 800 G1 range of business PCs which will be available in a range of form factors to meet all of its customers’ requirements.

Enrique Lores, senior vice president of business PC and solutions, said that HP is responding to changing trends and new demands from enterprise employees and that it must ensure it creates products that are both “desirable and cool” for workers but also satisfy the security and management needs of CIOs.

HP Discover PPS

Lores also announced a “Goodbye XP, Hello HP” initiative:  HP hopes to establish itself as a leader in the transition from Windows XP, which Microsoft will not support beyond April 2014, as part of its .

HP will offer PCs preloaded with Windows 7 or 8 and Lores promised a offering a cost-effective migration service for enterprise and SMBs.

HP also plans to take advantage of its strong presence in the retail sector by introducing the HP Elitepad Mobile POS Solution, a tablet for retailers with features such as a barcode scanner and additional battery. The idea is to let retailers offer “content-rich experiences” (better adverts) in shops while also cutting operating costs.

Mobility was a central theme during the presentation, with Todd Bradley, executive vice president for printing and personal systems, announcing that IT was “entering a new era, defined by anytime, anywhere connectivity from any device, safely and securely,” and expressing an ambition to establish “mobility leadership.”

“Organisations need every advantage they can get to stay competitive and continue growing and thriving,” said Bradley. “By delivering technology that enables efficiency, productivity and, ultimately, cost savings, HP helps customers move to a more modern solution that addresses the changing demands of an active enterprise landscape.”

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