Google Lures Users To Chrome With Free Inflight Wi-Fi

Clint Boulton eWEEK USA 2012. Ziff Davis Enterprise Inc. All Rights Reserved,

Chrome users will be able to enjoy free Wi-Fi at 30,000 feet thanks to the latest promotion from search engine giant Google

In an effort to drive up market for its Chrome web browser, Google is offering free Wi-Fi Internet access on US flights

Google joined forces with airlines AirTran, Delta and Virgin America to offer free Gogo Inflight Wi-Fi Internet access on every domestic flight from 20 November through 2 January, 2011.

The news marks a change from and expansion of Google’s free holiday Wi-Fi offer last year.

Previous Promotions

Google first offered free WiFi in October 2009, when it contracted with Virgin America to enable free WiFi on every domestic Virgin America flight from Nov. 10, 2009, through Jan. 15, 2010.

Google expanded the popular program a month later, offering free WiFi in 47 airports across the US thanks to the help of Boingo Wireless, Advanced Wireless Group, Airport Marketing Income and others.

This year, Google’s Chrome web browser group got the nod to promote the offer on this web page, where it conveniently offers users a link to download Chrome.

“Not too long ago, flying home for the holidays meant disconnecting for several hours until you touched down at your destination,” said Sundar Pichai, Google’c vice president of product management for Chrome. “Today, Wi-Fi technologies allow us to stay connected even at 30,000 feet above the ground, so we can read the news, browse the web and send that last-minute planning email before the family reunion.”

What Pichai didn’t say – but what is obvious from the download offer on the FreeholidayWiFi Web page – is that Google would love those flyers to use the free Wi-Fi to access websites from Chrome via laptops or tablet computers.

Market Share Battle

Chrome has 70 million users for an 8.5 percent market share, compared with almost 60 percent for Microsoft Internet Explorer and 23 percent for Mozilla Firefox.

That’s not a bad chunk of market share considering Chrome is just 2.5 years old – but Google wished it had more users for all of its work and fairly aggressive advertising of the application on ESPN.com, The New York Times and other destinations of note.

Moreover, RockMelt has just launched to challenge Chrome and other browser makers with a social approach to web browsing.