Google To Lift Ban On Coronavirus-Related Advertisements

Google is to begin allowing non-governmental entities to run advertisements related to the novel coronavirus and Covid-19 across its platforms, in a change from its policy of recent weeks.

Since February, advertisers have been restricted from placing pandemic-related advertisements under Google’s “Sensitive Events” policy.

The policy aims to prevent people from capitalising on short-term events such as natural disasters, but Google said it is now planning to allow coronavirus-related ads from a “limited” range of entities.

“We are looking at ways to support limited Covid-19-related ads from hospitals, medical providers, government entities, and NGOs,” Google said in a statement.

Image credit: Centres for Disease Control and Prevention

Political ads

The company’s remarks follow the leak of a memo by Google’s head of industry for elections, Mark Beatty, indicating a change in its Covid-19 advertising policies.

In the memo, first reported by Axios, Beatty said that from this week Google would allow ads from government entities, hospitals, medical providers and non-governmental organisations for the purposes of distributing relevant information to the public.

Political organisations are to be added to the list of permitted bodies in the coming days, said the memo, which was sent to Google’s political advertising clients.

“Coronavirus has become an ongoing and important part of everyday conversation, including a relevant topic in political discourse and for many advertisers in different sectors,” Beatty said in the memo.

Criticism

The shift follows criticism by Democrats that the policy limited their ability to critique the US administration’s response to the pandemic.

“It’s obviously the right move to reverse this ban. I don’t know how Google ever thought that this was a tenable position,” Democratic National Committee chief mobilisation officer Patrick Stevenson told Reuters.

He added that Google’s policy had “benefited Trump’s re-election campaign”.

Google said the shift is to be applied across its platforms.

The company said it is also evaluating whether to allow private companies to run coronavirus-related ads.

Matthew Broersma

Matt Broersma is a long standing tech freelance, who has worked for Ziff-Davis, ZDnet and other leading publications

Recent Posts

UK’s CMA Readies Cloud Sector “Behavioural” Remedies – Report

Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector

8 hours ago

Former Policy Boss At X Nick Pickles, Joins Sam Altman Venture

Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…

10 hours ago

Bitcoin Rises Above $96,000 Amid Trump Optimism

Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…

12 hours ago

FTX Co-Founder Gary Wang Spared Prison

Judge Kaplan praises former FTX CTO Gary Wang for his co-operation against Sam Bankman-Fried during…

13 hours ago