Good Technology: BlackBerry Mobile Fusion Just More Ineffective MDM

RIM’s BlackBerry Mobile Fusion software, released earlier this week, is just another mobile device management (MDM) product that doesn’t offer effective security, according to competitor Good Technology.

RIM announced its move into the MDM space last year, introducing BlackBerry Mobile Fusion for IT departments to control their workers smartphones and tablets, whether they be BlackBerrys, PlayBooks, Android devices or Apple machines like iPads and iPhones.

No differentiation?

The company will want to differentiate in order to get a firm grip back on the enterprise market, a sector RIM said it was refocusing on last week after reporting heavy losses. But Andy Jacques,  vice president and general manager in EMEA for Good Technology, said he does not see any differentiation coming out of RIM.

“Fusion is just more MDM so we don’t see this any differently than MobileIron, Airwatch, etc. MDM is not an approach that, on its own, can ensure security, compliance, or data loss prevention,” Jacques told TechWeekEurope.

“That is why we focus first on securing and managing ‘data’ not the ‘device’. MDM is focused on protecting the wrong ‘D’ – the device – when the most important thing you need to protect is the data.”

Good Technology lets IT put business apps in containers, ensuring data does not leak between consumer and corporate applications. It also provides AES 192-bit encryption for transmissions using business apps and covers Windows Phone devices, something which BlackBerry Mobile Fusion currently does not.

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