Community-run Mobile Virtual Network Operator (MVNO) Giffgaff has announced plans to stock handsets in the near future, having previously resisted calls to do so.
Until now, Giffgaff has only offered standard pay-as-you-go (PAYG) and contract SIM cards to members, rejecting requests to offer mobile phones as incompatible with its ethos.
Launched in 2009, Giffgaff rewards members for running parts of its business such as answering questions in the community, recruiting new members or promoting the service, which operates on O2’s network. In return, it keeps costs down and passes on the savings to its customers.
However, requests for handsets have become more frequent and Giffgaff says it has been forced to reconsider its stance because it discovered that members were leaving the network not because they were dissatisfied with the service, but because they needed a new handset.
Giffgaff says the only option it had was to find a way to offer mobile phones to customers but without using traditional contracts or costly SIM-free device sales. It says the task is a huge undertaking and it has spent the last few months talking to logistic suppliers, handset vendors and finance specialists to determine the feasibility of such a project.
It plans to consult with members before the handset packages launch. The first such discussion is already open, with the operator opening a forum thread inviting members to share their opinions on handsets.
What do you know about UK mobile operators? Find out with our quiz!
Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector
Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…
Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…
Judge Kaplan praises former FTX CTO Gary Wang for his co-operation against Sam Bankman-Fried during…
Explore the future of work with the Silicon In Focus Podcast. Discover how AI is…
Executive hits out at the DoJ's “staggering proposal” to force Google to sell off its…
View Comments
Hey, just to correct the giffgaff offering.
giffgaff does not offer contract SIM cards to members. the word contract is a No-No for giffgaff. Although the offering is similar to one month sim plans, where the members are free to choose any of the 6 "goodybags" and 3 "gigabags" they want for the next month.