New research has revealed what are the most commonly used apps on the Android platform.
The research from Nielsen revealed that Google’s Android Market app leads with a 90 percent active reach, or the percentage of Android smartphone owners who used an app within the last 30 days.
And it seems that Google Maps, Facebook, Gmail and Google Search all have between 72 percent and almost 75 percent penetration, according to the researcher, which parsed data from usage meters on thousands of Android smartphones.
These findings mirror the bulk of usage on the wired web, where Facebook is the leading social network with over 750 million users. Nielsen said Facebook users totalled 53 billion minutes on the social network during May.
The fact that Google is able to extend its desktop purview to the mobile web bodes well for the company, which aims to dominant mobile search and display ads just as it does search and display ads on the desktop.
Nielsen discovered some other interesting factoids. Music service Pandora and game Angry Birds showed similar usage by both men and women via Android phones, but Facebook showed an active reach of 81 percent for women Android phone users, versus 69 percent for men Android users.
However, Google+ continues to be male-dominant, Nearly 16 percent of Google+ for Android users in the study were male compared to just 7 percent of Google+ users who are women.
Net-net, the results Nielsen discovered from gauging Android phones showed much of the same application use from the desktop translated to the smartphone. No wonder why developers are pouring millions of man hours and dollars into the mobile web.
Indeed, IDC said mobile device users, including smartphone and tablet owners, will surpass wired device services such as desktops by 2015.
CMA receives 'provisional recommendation' from independent inquiry that Apple,Google mobile ecosystem needs investigation
Government minister flatly rejects Elon Musk's “unsurprising” allegation that Australian government seeks control of Internet…
Northvolt files for Chapter 11 bankruptcy protection in the United States, and CEO and co-founder…
Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector
Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…
Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…
View Comments
"Nearly 16 percent of Google+ for Android users in the study were male compared to just 7 percent of Google+ users who are women"
If 16 percent were male, and 7 percent were female, what were the other 77 percent? ;)
I think they must have been actual androids...
Er, Google+ for Android 16%m, 84%f; Google+ generally 93%m, 7%f. Not sure the figures in the article are right (that 16:84 might be the other way round) but they're possible and there's no missing 77%.
Thankyou Henry, for that explanation - Seven percent of Google+ users overall are female, but the percentage is different for those Google+ users who are on Android.
I agree that it is more likely that the figures go to 16 percent female than all the way to 84 percent.
I've asked the original author for clarification, and we will try to to express stats like this more clearly in future.
Peter Judge
UK Editor, eWEEK Europe
Peter Judge