Facebook-Based Ticketing System Launched

The Ticket Factory along with technology partner AudienceView, has launched its Tiki social ticketing channel on Facebook. The launch was set to coincide with this weekend’s live X Factor final and the recent release of extra dates for the UK Tour.

Despite mixed feelings by consumers, more and more companies are turning to social networking, making pages like Facebook an integral part of their marketing and sales strategies.

Social ticketing

The Tiki integrated ticketing service, which may boost event tickets significantly if it takes off, allows customers to purchase tickets entirely through the social networking site and reserve adjacent seats for an extra pound pending confirmation by the invitee. Those who have had a seat reserved for them, then have 24 hours to complete the purchase of their own tickets, according to the company.

Will Quekett, general manager of The Ticket Factory, said “We know that Facebook users will want to book their tickets from within the social network and then tell their friends and family that they’ve kept a seat next to them. Those users can then purchase their tickets, and even reserve further tickets around their seats for people they know.

“Going to a live event is the ultimate social experience for many people, and this social method of booking tickets is the new and exciting first step for customers on the journey towards seeing their favourite performers,” he added.

It is not known how much Facebook may be charging for hosting the service, if anything, but this could offer a lucrative revenue stream for the company.