The number of EE 4G towns has now reached 250, with the LTE network now covering 21 more towns, including Gravesend in Kent, Bishops Stortford in Hertfordshire and Strabane in Northern Ireland.
EE is proclaiming the Cornish town of Saltash as its 250th location; it is also the first town in Cornwall to benefit from EE’s 4G service, which also covers 2,500 small towns and villages.
“This is a landmark in our work to bring superfast mobile internet to as many people in as many places as possible,” says EE CEO Olaf Swantee. “We know the benefits that 4G offers to consumers and businesses, and we’re investing heavily in areas that have not previously had good mobile or fixed line coverage where those benefits can have an ever greater impact.”
EE now has accrued 4.2 million 4G subscribers since the service launched in November 2012, the most of any operator in the UK, and has the widest coverage thanks to a ten month start over its competitors.
The company has sought to maintain this lead with cheaper contracts, shared data plans and pay-as-you-go tariffs, alongside other innovations such as its own-brand EE Kestrel smartphone and in-car Wi-Fi packages and says it is on track to reach six million LTE customers by the end of 2014.
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