BroadSoft Shifts Into Web-Based Collaboration

BroadSoft is leveraging its acquisition of iLinc Communications to push its way into the burgeoning web-based collaboration space.

BroadSoft officials announced on 3 October that they have completed the purchase of iLinc, which includes the company’s web collaboration tools aimed at enterprises that touch on a wide range of sectors, as well as government agencies and educational institutions.

Unified communications

BroadSoft will incorporate iLinc’s web collaboration into its larger unified communications (UC) portfolio targeting enterprises and the company’s customer base of more than 450 global service providers. iLinc’s web communications technology is being rebranded as BroadCloud web Collaboration, a software-as-a-service (SaaS) communications offering.

“Whether it is through strategic acquisitions or in-house development, we remain committed to offering an extensive, innovative range of unified communications services that empower global service providers to meet the evolving communication needs of their enterprise and consumer customers,” BroadSoft chief executive Michael Tessler said in a statement. “With BroadCloud Web Collaboration, our global service provider customers can now offer a branded, comprehensive web collaboration service at a competitive price with the goal of earning higher margins versus reselling other services.”

The iLinc acquisition and BroadCloud Web Collaborations services will bring BroadSoft into greater competition with other UC and online communications vendors, including Cisco Systems, Avaya and Alcatel-Lucent.

Customer benefits

BroadSoft officials said their service provider customers will see a host of benefits through the company’s BroadCloud portfolio, including the ability to offer high-margin web-based communications services. It also will provide service providers with a branded web collaboration service that integrates all of the service providers’ UC capabilities, according to BroadSoft.

In addition, the officials touted the web-based service management tools from BroadSoft that the service providers can use to not only provision their UC services, but also to bill their customers.

BroadSoft officials will demonstrate the BroadCloud web Collaboration services during the BroadSoft Connections 2011 show in Phoenix from 16 to 19 October.

Jeffrey Burt

Jeffrey Burt is a senior editor for eWEEK and contributor to TechWeekEurope

Recent Posts

Apple, Google Mobile Ecosystems Should Be Investigated, CMA Told

CMA receives 'provisional recommendation' from independent inquiry that Apple,Google mobile ecosystem needs investigation

6 hours ago

Australia Rejects Elon Musk Claim About Social Media Ban For Under-16s

Government minister flatly rejects Elon Musk's “unsurprising” allegation that Australian government seeks control of Internet…

9 hours ago

Northvolt Files For Bankruptcy Protection In US

Northvolt files for Chapter 11 bankruptcy protection in the United States, and CEO and co-founder…

10 hours ago

UK’s CMA Readies Cloud Sector “Behavioural” Remedies – Report

Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector

1 day ago

Former Policy Boss At X, Nick Pickles, Joins Sam Altman Venture

Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…

1 day ago

Bitcoin Rises Above $96,000 Amid Trump Optimism

Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…

1 day ago