BlackBerry is to let mobile device management (MDM) platforms from other companies manage BlackBerry 10 smartphones.
The perpetually-delayed BlackBerry 10 operating system failed to regain the smartphone market share ceded by the company to the likes of Apple and Samsung, and has resulted in a significant change in strategy.
The Canadian manufacturer says it wants to provide organisations with the ability to support handsets running a range of operating systems and will hope that the move will encourage more businesses to use BlackBerry 10 devices on their networks.
BlackBerry says the decision is a “natural” one to make and has reiterated its commitment to providing its own smartphones and services to businesses.
“Offering the end-to-end secure solutions valued by our customers in government and other regulated industries remains central to our strategy; however BlackBerry understands the opportunity and importance of opening our BlackBerry 10 software,” says Ron Louks, president of devices and emerging solutions at BlackBerry. “This is a natural next step in our enterprise strategy as we seek to provide our customers with maximum choice in how they will meet the full array of employee mobility needs.”
BlackBerry’s own MDM platform, BlackBerry Enterprise Service 10 (BES 10) manages Android, iOS and BlackBerry devices it will also support corporately-owned Windows Phone smartphones when BES12 launches later this year.
A number of firms, including Samsung and Good Technology, are eyeing up BlackBerry’s share of the MDM market given its recent troubles, but the market is one of the pillars of its latest recovery plan, along with enterprise messaging services using BlackBerry Messenger (BBM) and its QNX embedded systems software.
Advertorial: Read Baramundi’s take on mobile device management.
Is this the beginning of a new dawn for BlackBerry in 2014? Try our 2013 BlackBerry quiz!
Targetting AWS, Microsoft? British competition regulator soon to announce “behavioural” remedies for cloud sector
Move to Elon Musk rival. Former senior executive at X joins Sam Altman's venture formerly…
Bitcoin price rises towards $100,000, amid investor optimism of friendlier US regulatory landscape under Donald…
Judge Kaplan praises former FTX CTO Gary Wang for his co-operation against Sam Bankman-Fried during…
Explore the future of work with the Silicon In Focus Podcast. Discover how AI is…
Executive hits out at the DoJ's “staggering proposal” to force Google to sell off its…