Barclays has told TechWeekEurope it plans to give a number of its branch staff iPads in an effort to improve customer experience and reduce waiting times.
The adoption of the Apple-manufactured tablet by such a major financial institution is a huge vote of confidence in the iOS platform and could encourage other banks to follow suit if the initiative is successful.
“We needed a solution to assist our branch colleagues to interact with customers, improving the customer experience, so we investigated a number of different tablet options, whilst also listening to colleague and customer feedback, and in this instance, we concluded that iPads were the best solution for their specific needs.
“We are now starting to roll these out across Barclays branches in the UK.”
Barclays said the decision to choose iPads was not a reflection on the technical capabilities of other tablets, but from what its employees wanted. The iPad controls a majority share in the worldwide tablet market, although rival manufacturers like Samsung, Lenovo and Acer have eroded its dominance in recent times.
The most recent version of the iPad was unveiled last month alongside the smaller, 7.9-inch iPad Mini, which hopes to fend off competition from the likes of Amazon and Google in the increasingly crowded 7-inch tablet market.
What do you know about tablets? Find out with our quiz!
Welcome to Silicon UK: AI for Your Business Podcast. Today, we explore how AI can…
Japanese tech investment firm SoftBank promises to invest $100bn during Trump's second term to create…
Synopsys to work with start-up SiMa.ai on joint offering to help accelerate development of AI…
Start-up Basis raises $34m in Series A funding round for AI-powered accountancy agent to make…
Data analytics and AI start-up Databricks completes huge $10bn round from major venture capitalists as…
Congo files legal complaints against Apple in France, Belgium alleging company 'complicit' in laundering conflict…
View Comments
Anything to help customer service has to be great, I think empowering staff and giving them the right tools will bring a better service