Australian Watchdog Targets Apple Over Misleading iPad 4G Claims

An Australian regulator has said it will take Apple to court over “misleading” claims of 4G capabilities in the new iPad.

The Australian Competition and Consumer Commission (ACCC) said that the tablet is improperly advertised as it does not connect to a 4G LTE network in the country.

Spectrum problem

Apple clarified 4G compatability in small-print on its site:

The iPad with Wi-Fi + 4G model can roam worldwide on fast GSM/UMTS networks, including HSPA, HSPA+, and DC-HSDPA,” it reads. “When you travel internationally, you can use a micro-SIM card from a local carrier. You can also connect to the 4G LTE networks of AT&T in the US and Bell, Rogers, and Telus of Canada.”

This may not protect Apple in Australia however, as the ACCC says the branding (“Wi-Fi + 4G”) implied full 4G LTE capability with a SIM card. When it files for orders in a federal court in Melbourne on Wednesday, the organisation will be seeking appropriate compensation for users and proper advertising of the iPad’s connective capabilities.

“The ACCC is seeking urgent interlocutory relief to ensure consumers are made aware of the correct technical capabilities of this device,” the watchdog said. “Additionally the ACCC is seeking final orders including injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected.”

The only Australian network currently providing a 4G LTE services is Telstra, but connection to an iPad is impossible as it operates on a different part of the communication spectrum. The Next Web reports that Telstra and Optus, another Australian network, have begun reducing their 4G branding.

A Telstra spokesperson said: “We’re making it clear to our customers that the new iPad does not run on 4G LTE networks in Australia.”

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Jiten Karia

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