Apple iPad 4G Claims Still Facing Criticism In UK

The Advertising Standards Authority (ASA) is still not happy with the way Apple is using the  term “4G” on its UK website.

Apple has been criticised for offering a 4G version of the new iPad to UK consumers, even though the device will not work on UK 4G networks.  Apple claims to have removed offending references, but its site clearly ofers a ‘Wi-Fi+4G; version.

4G? 4get it…

The Advertising Standards Agency (ASA) told TechWeek Europe it received complaints when Apple advertised 4G functionality of the new iPad in this country, and ASA has since reported it has received assurances from Apple that there will be no more mentions of 4G capability on the site.

The  ‘Wi-Fi + 4G’ phrase is still there, but with an additional piece of very small print right at the bottom of the site, saying  “4G LTE is supported only on AT&T and Verizon networks in the US, and on Bell, Rogers and Telus networks in Canada. See your carrier for details.”

Apple seems to be continuing to use the term “4G” as a vague term for fast data that sounds faster than term 3G, which others use for the same abilities. The site describes the model as 4G, then switches to the term “fast data networks”, saying that “this model can roam worldwide on fast mobile data networks, including HSPA, HSPA+ and DC-HSDPA” (all enhanced 3G networks).

“If it appears that the problem claims we asked Apple to remove are still appearing, we will investigate these new complaints,”  the regulator told the BBC.

In Australia, regulators stepped in, and Apple has offered to refund customers who felt ‘misled’ by its advertising, although the iPhone maker has not accepted responsibility.

How much do you know about tablets? Try our quiz