Apple has launched a recycling programme that will allow customers to send in their old Apple or Windows hardware in for cash, with Apple items receiving premium pricing.
The programme, operated by German recycling firm Dataserv, was previously available in the US and as of Friday has been extended across the UK, France and Germany.
To get started, users answer a series of questions about their hardware on the programme’s website, including the make, model, appearance and working condition. Categories include iPhones and iPads as well as Mac or Windows desktops and laptops.
A nearly-new iMac or iPad 2 in perfect condition could fetch more than £200, while an iPhone 4S or MacBook Pro with an Intel Core 2 Duo processor could be worth more than £400, according to estimates available on Apple’s recycling site.
However, a perfect-condition 19-inch Intel Core 2 Duo laptop manufactured by Dell would only be worth about £90, according to the site.
“Apple’s commitment to the environment includes finding the most efficient ways to reuse or recycle electronic equipment at the end of its useful life, including iPhone, iPad, Mac or PC computers, and displays from any manufacturer,” Apple said in a statement.
Customers buying a new Mac qualify to have their old equipment recycled for free at Apple Store or Apple Premium Reseller outlets, regardless of the equipment’s manufacturer, Apple said.
The programme doesn’t cover hardware that has no resale value and whose owners aren’t buying new Apple equipment, Apple said. However, the company noted that such hardware can always be recycled by the owner’s local authority.
Apple recommended UK users to contact recycling scheme Repic for more information.
Last February the European Parliament voted for tougher regulations on the disposal of electronic trash, requiring each country to collect 4kg of e-waste per citizen by 2012, and to process 85 percent of all it’s electronic waste by 2016.
The tougher Waste Electrical and Electronic Equipment (WEEE) directive is intended to tackle the issue of toxic waste from electronic products, which is often exported illegally to the third world where it is processed in lethally unsafe ways.
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Thats very generous of them to offer £200 for a perfect imac.
But seen as ive just got £400 for a faulty one , I will give it a miss.
does Apple really think we are that fucking stupid.......jeeeeeeeeeeez
This is not new - it has been in operation via the apple website for sometime. I got rid of my old laptop about 12 months ago that way. But be warned - Dataserv were very slow in paying, resulting in my contacting Apple two or three times to chase them. And when Dataserv received my old laptop they reduced the offer saying it was either that or I could have the laptop back. I wouldn't even think of disposing of any old hardware with this company again.
anyone who uses this needs their head checked, this is a scam...paying you far less than you could get on ebay etc.
offered £61 for an Iphone 3GS, that I actually got £180 for when I sold it on ebay last week!
Ermmmmmmm no.
I thought mugging was illegal!!!!
What person in their right mind is going to 'recycle' an 'almost new' mac or phone, or even an iphone 4s??
You have to laugh at Apples balls for even suggesting this!
So basically apple are saying your 'new' equipment you have just bought from us is only worth a fraction of what you actually paid for it :)
If Apple can get their PCs and Mobile iphones back at a fraction of the price they make more profit with less stock being being offered on Ebay. The good thing with this offer the more people that are stupid enough to use it will help push up the price on ebay.
They pay way less they offered me £169 for an ipad 64gb with wifi & 3g yet o2 pays £205 fo the same item ans they pay what they quote they dont try and nock the price down after you send it like dataserv do.
what a load of wankers its a scam scam scam