Apple has reportedly acquired British speech recognition specialist Novauris Technologies in a move that could boost the iPhone manufacturer’s voice-activated digital personal assistant, Siri.
It is not clear how much Apple paid for Cheltenham-based Novauris, and the only comment the Cupertino-based company has made about the purchase is that it acquires smaller technology firms from “time to time” and does not generally comment about its purpose or plans.
Novauris says its technology works by identifying whole phrases said by the user, rather than words or sequences of words, allowing it to cope with questions of virtually any length and return answers from a potentially huge database.
Apple might well have been attracted by Novauris’ technology because of this combination of low memory requirements and the ability to recognise more informal statements for it’s new in-vehicle entertainment platform. Apple is partnering with many of the world’s leading car manufacturers for CarPlay, which should allow drivers to safely use applications such as iTunes and Siri.
Last week, Microsoft revealed details of its own Siri rival, Cortana, which will be available to Windows Phone users later this year. It is claimed that the voice-activated personal assistant will allow the mobile platform to offer the “world’s most personal smartphone” by learning about the user in order to return useful information.
How well do you know Apple? Take our quiz.
Digital transformation is an ongoing journey, requiring continuous adaptation, strong leadership, and skilled talent to…
Australian computer scientist faces contempt-of-court claim after suing Jack Dorsey's Block and Bitcoin Core developers…
OpenAI's ChatGPT gets search features, putting it in direct competition with Microsoft and Google, amidst…
New Google Maps allows users to ask for detailed information on local spots, adds AI-summarised…
US-sanctioned Huawei sees sales surge in first three quarters of 2024 on domestic smartphone popularity,…
Apple posts slight decline in China sales for fourth quarter, as Tim Cook negotiates to…