Apple iPad Dominance Will Disappear by 2015
Apple’s iPad’s dominance in consumer tablets will be eroded by 2014-15 but not in the business market
Apple will lose its overwhelming dominance of the consumer tablet space within the next three years, according to a prediction from analyst Jack Gold of J Gold Associates.
His research note also predicts that Microsoft Windows will own roughly 10 percent of the consumer tablet market by that 2014-2015 timeframe, beating down Research In Motion’s QNX operating system, but losing out to iOS (30 percent) and Android (50 percent).
Apple to dominate business markets
In the enterprise space, Microsoft will occupy closer to 15 percent of the tablet market, while QNX hovers at around 10 percent – suggesting that both RIM and Microsoft will continue to maintain their customer allegiance among businesses. Apple’s iOS is a clear winner in that arena with 40 percent, followed by Android at 30 percent.
“By 2014-15 we expect Android tablets to acquire a majority share of the consumer market as the number of vendors and variety of models overwhelm the iPad,” Gold wrote in a research note accompanying the data. “But iPad will continue to hold the largest share of the enterprise market where specialised features built into some Android tablets will be valued but which will take longer to gain share.”
He sees RIM’s QNX market as primarily being used by “security conscious industries and governments (while also being bedded in automotive and other products)”. A small percentage of the space will be held by “primarily Linux-derived and/or HTML5-centric OSs” such as Tizen and Chrome.
Presumably, Microsoft’s standings in the tablet market will rise courtesy of Windows 8, which the company is expressly building to work on touch screens in addition to traditional PCs. The tablet-ready aspects of the operating system include a start screen with colourful tiles linked to applications, although users will also have the ability to flip to a “regular” desktop interface. Current rumours suggest that the first tablets running Windows 8 will debut sometime in late 2012.
Acer Chairman JT Wang is quoted in Taiwan-based DigiTimes as saying that Windows 8 will allow Microsoft to gain market share. “In the past, Microsoft has been adding unnecessary functions to its operating system even after consumers already objected [to] such moves,” he said, “but as Microsoft has already started seeing its problems and will implement changes into Windows 8,Taiwan’s PC supply chain should benefit in the future.”
For its part, RIM is preparing its new QNX-based operating system, BBX, for release sometime in the next few quarters. Its PlayBook tablet already uses an operating system based on QNX. Released earlier this year, the PlayBook failed to pose a substantial challenge to Apple’s iPad, a fate shared by a number of Android-based competitors hitting the market, but Gold believes that will change.
