The Android operating system continues to hold off Apple’s iOS, after Google’s offering rose to 46.3 percent market share through October, up from 44.8 percent through September, according to comScore.
Apple’s iOS platform rose to 28.1 percent share for the month from 27.4 percent in September. Apple’s share may have been the beneficiary of offering the new iPhone 4S in several countries starting 14 October.
Meanwhile Research In Motion laid claim to 17.2 percent share for October, down from 18.9 percent in September and from 19.7 percent in August. The Canadian phone maker’s new BlackBerry Bold 9900/9930 smartphones failed to cease its slide in the market.
Microsoft can’t stop its smartphone platform market share slide either despite touting its fresh “Mango” operating system build.
The company’s Windows Mobile/Phone 7 share dipped to 5.4 percent for October, down from 5.6 percent in September and 5.8 percent in August. Windows Phones from HTC and Samsung have failed to gain much traction. Microsoft hopes its Nokia Lumia phones and subsequent models shake its share from the doldrums.
Android’s success can be attributed to many factors, the most salient of which is the fact that there are hundreds of Android handsets flooding the market worldwide.
Huawei and ZTE sell Android phones for as low as $20 in China. Carriers Verizon Wireless, AT&T, Sprint and T-Mobile subsidize Android 2.3 Gingerbread phones in the United States, selling premium models for as low as $80 (£51) on contract.
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