Tag Heuer Connected Modular 45 Brings Smart Tech To High-End Watches

Swiss watchmaker Tag Heuer has revealed its second-generation smartwatch, the Connected Modular 45, sporting Google’s Android Wear 2.0 and interchangeable parts.

Like its predecessor, the Tag Heuer Connected, the new smartwatch combines the traditional stylings of an analogue premium Swiss watch with the features of a smartwatch normally found in the likes of the Samsung Gear S3 and Moto 360. Only, this time the Connected Modular 45, as the middle part of its name suggests has swappable straps and accessories which give it more than different 500 design combinations.

Tag Heuer Connected Modular 45

The main body of that watch features a 1.39inch AMOLED display fitted into cases made out of satin or polished titanium, rose gold, or in black ceramic available with or without diamonds.

Powering that display is an Intel Atom Z34XX processors and 4GB of RAM. Connectivity comes in the form of Wi-Fi, Bluetooth and near-field communication capabilities. A GPS chip is also on bard for tracking the wearer’s location. Tag Heuer is claiming 30 hours of battery life and water resistance up to 100 feet. 30 watch dials are also available and can b changed on the fly at the swipe of a finger.

So far it is a well-featured smartwatch with high-end tourbillon, but a built-in microphone enables its use with the Google Assistant, which should help the watch gain some true smart credentials.

But the most interesting part of the Connected Modular 45 is what the company is calling a “time management experience”, a smart software service for both the watch and a companion mobile app that dynamically adjusts reminders for scheduled meetings, calls, plans travel and other activities to fit around a changing schedule. So reminders will be provided at useful times even if an original appointment to say pick up flowers has been missed.

For the busy business person with the budget for a distinctly high-end smartwatch, such a feature could be a major boon when it comes to smartly organising schedules and times. Though they will need to have deep pockets as the watch starts at a wallet-emptying £1,400.

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