10 Reasons Android Keeps Gaining Momentum
Google’s Android OS is more attractive than ever. It’s a hit with smartphone makers, and Google is working to keep the mobile operating system on a roll
5. Windows Phone 7 looks to be a failure
Windows Phone 7 is arguably Google’s biggest competition in the mobile OS space. The new operating system from Microsoft attempts to attract vendors and beat Google at its own game: selling a slew of devices to consumers around the world. But Windows Phone 7 lacks full multitasking, apps and a number of other features consumers want. And it will likely be viewed as the other operating system when it launches in the US next month.
6. Apple isn’t all-powerful anymore
Apple might still be a major player in the mobile market, and it’s a company that should be respected. But Google has shown that it can beat Apple at its own game. Granted, the company had to do it with several devices against one, but it did it nonetheless. It has proved to the industry that it can beat Apple without much trouble.
7. Operators have doubled down
The only way an operating system is going to be successful is if major carriers get behind it. Luckily for Google and its vendor partners, that is exactly what has happened. Verizon – one of the top carriers in the United States – has been extremely successful in its support for Android, as have UK operators which offer the devices. They have also made every indication that they will continue to support the operating system going forward.
8. Google has real focus
When Google first started marketing Android OS, the company’s intentions were unknown. It was still heavily invested in the search and advertising markets, and it wasn’t clear how dedicated it really was to mobile technology. But it’s clear now. And Android OS has become a key component in Google’s strategy. That’s good news for the company’s partners. And it will likely only help the search giant.
9. More vendors are joining in
Motorola’s and HTC’s success with Android has caused some companies to take notice of Google’s operating system. As a result, Google is seeing several new vendors start opting for its operating system over others. For example, Dell’s Streak tablet and Aero smartphone both run Android OS. For consumers, the more options available, the better.
10. The Android Market is growing
Apple’s App Store has spurred an entirely new industry in the mobile market. But Google’s Android Market, which admittedly has far fewer applications than Apple’s store, has been gaining ground. In fact, it currently has most of the top applications available in Apple’s marketplace for sale or free download in its store. That only adds to the value of Android OS, and it will make it all the more appealing in the future.
