As market forces start to make privacy better for end users, as seen in Microsoft’s major marketing push designed to show it is a company people can trust with their data, start-ups are forming to exploit the trend. MyPermissions is one of those. As its name implies, it focuses on application permissions. It wants users to know what apps are using their data, providing updates to let them know what is going on behind the scenes. In a world where people are increasingly critical of Facebook and Google over privacy, MyPermissions could be on to a winner.
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