Google's change will allow advertisers to track customers' digital “fingerprints”, but UK data protection watchdog is not happy
News third-party cookies
Google Cancels Plan To Axe Third Party Cookies For Chrome Browser
Better switch to Firefox? After years of delays, Google performs u-turn and will no longer cancel third-party tracking cookies
Silicon UK In Focus Podcast: The Future of Targeted Marketing
Learn how your business can improve its targeted marketing strategies. Discover how targeted marketing is vital for all enterprises to get right.
Google To Begin Disabling Third-Party Chrome Cookies In Q1 2024
Google’s Privacy Sandbox to begin replacing third-party cookies for 1 percent of Chrome users in Q1 2024, with full switch off later
Silicon Insights: How to Evolve Your Enterprise’s Digital Marketing: Part 2
In part two, Izzie Rivers, CEO of Realm, continues to consider how B2B marketing is evolving and why enterprises must evolve how they create and analyse their campaigns.