How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
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Silicon Insights: The State of MarTech: Part 1 Podcast
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at twogether Creative.
Silicon Insights: The State of MarTech: Part 2 Podcast
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at Twogether Creative.
Silicon Insights: The State of MarTech: Part 1
In the latest Silicon Insight interview we are considering the current state of MarTech and how this will evolve into the future with our special guest Michele Reale, Executive Media Director at twogether Creative.
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 2
In part two of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into how social media and AI are impacting account based marketing, and what the future holds.
Silicon Insights: The Past, Present and Future of Account Based Marketing: Part 1
In part one of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds ...
Improving Customer Experience: A Must for Mobile Marketers in 2015
Paul Swaddle, CEO, Pocket App, discusses how marketers can create a successful customer experience