marketing

Can Customer Care Be Given In 140 Characters Or Less?

Oisin Lunny, senior market development manager at OpenMarket says social media is an important part of customer care but can…

9 years ago

Etihad Airways Considers Legal Action Over Three-Year-Old Data Breach

Details of 7,000 Etihad Airways customers appear to have been leaked by an email marketing agency

9 years ago

6 Top Tips For Implementing A Successful Social Media Marketing Strategy

Joel Windels, VP of inbound marketing at Brandwatch, explains how any brand can nail its social media strategy

9 years ago

10 Creative Tweets That Will Make You Rethink Twitter

Helle Tyllesen, director of customer Strategy at Falcon Social, takes a look at some of the best brand tweets of…

9 years ago

Instagram Gets Its ‘First Dedicated Security Solution’

Proofpoint SocialPatrol also helps to manage social media accounts on Facebook, Twitter, LinkedIn, Google+ and YouTube.

9 years ago

Greggs Has The Best Free Wi-Fi On The High Street

Use free Wi-Fi to get some work done on the go? More and more retailers, banks and restaurants are offering…

9 years ago

How Virgin Atlantic’s First Class Experience Is Going Virtual

VR ‘Ida’ app offers a preview of the ultimate first-class experience to those stuck in cattle class

9 years ago

Biometrics – Where Technology And Storytelling Meet

Matthew Maxwell, associate creative director at marketing firm SapientNitro, discusses the art of identity technology

9 years ago

Mobile Payments Firm Square Files For Multi-Billion Dollar IPO

Payments company run by Twitter CEO Jack Dorsey prepares to go public

9 years ago

Argos Takes On Amazon With One-Day Delivery Service

High-street retailer offers super-speedy delivery of around 20,000 products across the UK for the first time

9 years ago

Malvertising Attacks Target PornHub, YouPorn

"Unusual" level of attacks on adult sites continue, but porn fans can rest easy as this one has already been…

9 years ago

Facebook ‘Spam King’ Wallace Pleads Guilty To Criminal Charges

Wallace's junk marketing career predates the Internet, but he has never been convicted of criminal charges until now

9 years ago

Improving Customer Experience: A Must for Mobile Marketers in 2015

Paul Swaddle, CEO, Pocket App, discusses how marketers can create a successful customer experience

9 years ago

Four Key IoT Analytics Trends For Marketing Pros

Gabriele Di Piazza, senior vice-president, marketing at Guavus, explains how IoT analytics can supercharge marketeers' work

9 years ago

General Election 2015: UKIP And Labour Websites Struggle As SNP Leads Digital Race

Website data tests show some parties are not making the best first impression ahead of the General Election

10 years ago

MWC 2015 – SAP Puts Customer Data Into Context For Telcos

SAP reveals solution upgrades, as well as new partnerships, at Mobile World Congress in Barcelona

10 years ago

Lloyds Brings Mobile Banking To Your Smartwatch

Bank will now send push notifications on special offers to use smartphones and wearables

10 years ago

Social Marketing Technology Will Be Number One Priority For CMOs Until 2020

Mobile marketing, analytics and email marketing will also be heavily invested in

10 years ago

Can Cloud-Based Marketing Tech Deliver Business Intelligence?

Advertorial: Marketing campaigns can miss the mark, but new Cloud-based marketing tools could provide the 'actionable' intelligence your businesses needs

10 years ago

How Teradata Integrated Marketing Cloud Users Benefit From Interactive Services

Open platform for digital marketing enables marketers to 'master the moment' by personalising customer experiences using Teradata’s data-driven integrated approach

10 years ago

IBM Bolsters Marketing Automation With Silverpop Purchase

IBM adds personalised customer engagement solutions to its portfolio thanks to the acquisition of Silverpop

11 years ago

Adobe Highlights Digital Marketing ‘Roadblock’

Digital marketers face challenges where it comes to embracing mobile and social technologies, an Adobe study has found

11 years ago

Oracle Buys Responsys For $1.5bn

Oracle will buy cloud-based marketing company Responsys for $1.5bn, continuing rapid consolidation

11 years ago

Harlem Globetrotters Can’t Score With Facebook Direct Marketing

Basketball showmen say they aren't getting any action on Facebook when it comes to direct marketing efforts

11 years ago

Small Businesses Use Facebook, Twitter For Digital Marketing

Small businesses are selecting Facebook and Twitter for their digital marketing, according to a new study

11 years ago

Tealium, Splunk To Integrate Big Data, Tag Management

The partnership between Tealium and Splunk aims to help marketers better make use of big data

11 years ago

UK Audience Technology Start-Up Affectv Secures £2 Million Funding

The company will bring its mix of mathematics and marketing to Europe and Asia

11 years ago

Facebook Bangs Marketing Drum With Mobile User Growth

Facebook is talking up its reach on mobile devices as Brits head away on their annual holidays

11 years ago

Twitter Toying With Tailored Ads

Twitter is doing what Facebook does, but with an added dose of privacy

11 years ago

Oracle Snaps Up Vitrue For Social Marketing

Oracle is to acquire Vitrue, a cloud-based company that helps companies manage their social marketing campaigns

13 years ago