TECHNOLOGY POWERING BUSINESS
News marketing
Harnessing AI-Driven Automation in Marketing: Real Time Insights, Personalized Content, Better Campaigns
Tabasco X Tinx: A Successful Marketing Campaign Example
Tabasco’s recent collaboration with Tik Tok star Tinx makes a creative and successful example of an influencer marketing campaign.
Heineken Launches Virtual Beer In Metaverse
Brewer launches virtual beer Heineken Silver to highlight strengths and limitations of metaverse, in what it calls an 'ironic joke'
US Justice Department Quizzes Ad Execs Over Chrome Changes
US Department of Justice said to be interviewing ad industry executives over Google's proposed Chrome cookie ban, amidst competition complaints
Salesforce Launches Platforms For Manufacturing, Consumer Goods
Offerings link to companies' existing sales and operations systems, bringing data together and giving both sides a '360-degree view' of the customer
Microsoft Buys PromoteIQ As It Expands Advertising Division
Move comes after Microsoft split advertising operations from Bing search engine earlier this year, forming Microsoft Advertising
Microsoft Teases Launch Of ‘Windows 1.0’
Users taken off-guard as Microsoft rolls out 1980s-era logos and imagery across its Windows social media accounts
Facebook Expands Video Platform Outside The US
A year after its US launch, Facebook Watch comes to the UK and the rest of the world - along with an expanded advertising platform
ICO Fines Emma’s Diary £140,000 Over Campaign Data
The pregnancy advice site illegally sold the personal data of one million people to the Labour Party for use in the 2017 General Election
Data Regulators See Spike In GDPR Complaints
Banks, tech giants and adtech firms are amongst those hit by the new data privacy law
Behind The Scenes At BT Sport: How Tech & Social Media Are Changing Live Football
IN-DEPTH: Silicon sees how social media and technology is changing how sport is broadcast and helping BT Sport differentiate itself
Twitter Increases 280 Character Tweet Limit For Everyone
Twitter says longer Tweets encourage more engagement without sacrificing brevity
Criteo: AI & Data Sharing Can Help Publishers & Retailers Fight Back Against Tech Giants
INTERVIEW: Criteo's Gregory Gazagne talks AI, machine learning, Brexit and why smaller publishers and retailers can compete with Google, Facebook & Amazon
‘Major’ Vodafone Rebrand Suggests Confidence Has Returned To Newbury
ANALYSIS: Vodafone's rebrand is one of the biggest in its history as it looks to move on from a couple of difficult years
Salesforce Rolls Out Einstein AI For Social Marketers
Salesforce's Einstein artificial intelligence can now be used to help marketers identify products and brands that appear in images posted on Twitter
IT Life: Fraser Hardy, CTO Qudini
CTO and co-founder of Qudini Fraser Hardy talks about his career in IT
Samsung Pay Is Now Supported By HSBC With American Express ‘Soon’
Samsung Pay now supports HSBC, M&S Bank and First Direct, even if a few are still missing
Travel For Free On The Tube Using A Lucozade Bottle
Next week you'll be able to travel for free on the tube using a special Lucozade bottle as part of wider marketing campaign with TfL
Microsoft Connects LinkedIn To Dynamics 365
Dynamics 365 users will be able to draw on LinkedIn sales data in the first fruit of Microsoft's £20bn acquisition of the social network
Quiet Release Of New iPad Signals Change In Apple Marketing Approach
The only mention of the new version of the iPad and the updated version of iOS were press releases, with no usual over-the-top announcement
Adobe Launches Experience Cloud For AI-Driven Enterprise Marketing
Marketing functionality integrated into the Adobe Experience Cloud for enterprises businesses
Sky, Vodafone, HSBC And Other Major Brands Pull Google Ads Over Extremist Content Concerns
The British government, the BBC and others have withdrawn Google ad spending after their adverts were displayed alongside extremist content
Tech Quiz: Technology And Sports Sponsorship
Can you guess the sports teams that technology firms have sponsored over the years?
Fake News Campaigns to Increase in Frequency, Security Experts Say
ANALYSIS: With the possibility that fake news may have impacted the US election, people are giving a new look to propaganda and misinformation
AdBlock Plus Maker Wins Court Challenge
Another German regional court upholds the principle of ad-blocking, but publishers are wary of Eyeo's market dominance
How Analytics And Digital Are Powering Man City’s Quest For Success
Manchester City is using technology on and off the pitch as it looks to build its fanbase and win trophies
Advertising Standards: Broadband Speed Guidance ‘Not Working’
ASA: New guidance is on the way after a study finds consumers feel misled by current broadband ads
Microsoft Offers Remedies To EC In Bid To Gain £21bn LinkedIn Takeover Approval
Microsoft has offered to sweeten the deal for European regulators so it can get LinkedIn approval, despite Salesforce and other opposition
Adobe Snaps Up Video Ad Company TubeMogul For £432m
Adobe acquires TubeMogul to create one-stop-shop digital advertising and data management platform