Discover how data marketing is transforming the way businesses engage with consumers. Learn how brands leverage data analytics to create highly targeted campaigns, personalise content, and drive customer engagement.
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Silicon Insights: The Evolution of Account Based Marketing: Part 2
How has account based marketing evolved? As more data has become available and that can be analysed for insights, how important is a data-first approach for key market campaigns?
Silicon Insights: The Past, Present and Future of Account Based...
In part two of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into how social media and AI are impacting account based marketing, and what the future holds.
Silicon Insights: The Past, Present and Future of Account Based...
In part one of this two-part interview, Charlotte Kan speaks to James Gill, SVP of Growth at The Marketing Practice to gain his insights into current marketing trends. How technology is impacting all marketers and what the future holds.
Mind Reading Marketing: Predictive Analytics Today
Being able to predict consumer behaviour has been the holy grail of marketing for decades. As businesses now collect masses of data about their customers and their behaviour and, with new AI tools currently available, is predictive analytics, a practical tool all companies can take advantage of?