News Data-driven decision-making

What is Data Marketing?

What is Data Marketing?

Discover how data marketing is transforming the way businesses engage with consumers. Learn how brands leverage data analytics to create highly targeted campaigns, personalise content, and drive customer engagement.

5 min
Lee Edwards, VP EMEA, Amplitude.

The secrets to Developing a High-Performing Data Team

Building a high-performing data team is key to leveraging data for better decision-making. By balancing technical skills with soft skills, fostering continuous learning, and aligning work with business goals, companies can create teams that generate impactful insights and drive meaningful business outcomes.

7 min
The Value of Data

The Value of Data

Discover the untapped potential of data in today's digital age. Explore how businesses harness data to drive innovation, improve decision-making, and gain competitive advantages. Unveil the transformative power of data analytics in shaping the future across various industries.

21 min
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