Elon Musk threatens to sue Microsoft after it announced plan to remove Twitter from its corporate advertising platform
News Advertising
Meta Lays Off Technical Staffers, In Another Workforce Blow
Second tranche of layoffs begin at Meta Platforms, as engineers and other technical staff are made redundant
Elon Musk Axed 80 Percent Of Staff, Admits Painful Tenure
Musk tells BBC Twitter is now roughly breaking even and advertisers are returning, but admits running platform is “quite painful”
Google Faces £3.4bn UK Lawsuit Over Adtech Dominance
Google faces second collective UK legal action over claims its dominance of market illegally reduced publishers' revenues
Elon Musk Admits “Massive Decline” In Ad Revenue
Elon Musk says Twitter may be cash flow-positive next quarter, which may not surprise observers after all his cost-cutting
Twitter Revenues From Top Advertisers Plummets – Report
More than half of Twitter's top 1,000 advertisers were no longer spending on the platform in early January, new data reveals
Yahoo To Lay Off 20 Percent Of Workforce
Job losses to begin at Yahoo with 1,600 staff set to lose their positions, in latest tranche of layoffs impacting tech sector
Alphabet Earnings Miss Expectations, As YouTube Declines
Google parent Alphabet has felt the impact of reduced advertising spending, after its latest financials mostly missed Wall Street expectations
Twitter Partners With Ad Verification Firms To Appease Advertisers
Twitter says it will team up with two digital ad verification companies, in a further attempt to attract advertisers back to platform
Twitter Ad Spending Fell Over 70 Percent In December – Report
New data suggests advertisers continue to shun Elon Musk's Twitter, as another report states there are now just 550 engineers remaining
US DoJ Sues Google Over Online Ad Domination
US DoJ, plus eight US states, sue Alphabet's Google for its dominance in online advertising market, amid calls for it to be broken up
Twitter Revenue Down 40 Percent, As 500 Advertisers Pause Spending
Report that more than 500 advertisers have paused spending with Twitter, and it's daily revenue is 40 percent down from a year ago
Twitter Offers Free Adverts To Major Brands – Report
Elon Musk's plan to turn around collapse in Twitter ad revenues reportedly sees platform offering free ads to existing advertising brands
Meta Blow As Irish Watchdog Confirms Hefty Fine
Facebook parent Meta may be prohibited from using personal data for advertising, after EU ruling and Irish fine
Twitter Eases Political Ad Restrictions Amid Falling Revenue
Free speech or needing the money? Elon Musk overturns Jack Dorsey's 2019 ban on all political advertising on the platform
Apple, Amazon ‘Resume’ Twitter Advertising
Apple has 'fully resumed' advertising on Twitter, according to Elon Musk, while Amazon reported to be boosting ad campaigns after lull
Elon Musk: Apple Threatening To Remove Twitter From App Store
Musk reveals Apple has halted most of its advertising on Twitter and is allegedly threatening to pull the platform from its app store
FTC Closely Watching Developments At Twitter, As More Resign
Elon Musk raises possibility of bankruptcy at Twitter, as entire privacy and compliance team resigns prompting FTC warning
Twitter Staff Brace Amid Reports Musk Will Axe Half Of Workforce
Beleaguered staff at Twitter are bracing themselves for bad news, amid multiple reports Elon Musk will axe half of the workforce
Twitter Advertising Exec Resigns After Musk Takeover
Chief Commercial Officer at Twitter, Sarah Personette, confirms she resigned last Friday after Elon Musk takeover
Elon Musk Owns Twitter, Pledges It Won’t Become ‘Free-for-all Hellscape’
CEO Parag Agrawal and finance chief Ned Segal escorted out of Twitter HQ, after Elon Musk concludes acrimonious acquisition and gains control
Alphabet To Cut Hiring By Half, As YouTube Declines
Second bellwether for tech sector posts its financials – Alphabet reveals disappointing ad sales, sparking fears for digital media sector
Netflix Advert-Supported Plan To Arrive November
Lower priced ad-supported subscription plan set to arrive in November, to operate alongside existing ad-free plans
EU Broadens Google Adtech Probe With Portugal Case
European Commission broadens probe into Google advertising technology by taking over Portuguese investigation into same issue
Tesla Allowed To Continue Autonomous Driving Advertising In Germany
German court allows Tesla to continue referring to autonomous driving capabilities in its advertising, after industry body complaint
Snapchat Hits 1 Million Paid Users Amidst Weak Ad Market
Snapchat parent Snap says paid subscription service reaches 1 million subscribers as weak ad market prompts search for alternate revenue sources
Disney Brings Ads To Streaming Platform As It Surpasses Netflix
Disney to introduce ad-supported version of Disney+ in December along with price hikes, as it surpasses Netflix with more than 221 million subscribers
Alphabet Misses Earnings Forecast, But Pleases With Strong Ad Performance
Narrow miss on quarterly results gives hope Alphabet is in a decent position to weather the economic slowdown impacting others
Snapchat Parent Shares Slump On Advertising Fears
Snapchat parent Snap sees shares plummet after reporting slowdown in ad revenue growth, as Google, Meta and other social media companies take hit
Google Offers To Spin-Off Ad-Tech Unit – Report
Alphabet unit previously labelled the DoJ antitrust lawsuit 'deeply flawed', but now it is reportedly offering concessions