Advertising

EU Seeks Breakup Of Google Ad Tech Business

European Commission sends formal accusations over Google's advertising business, and states it should be broken up

1 year ago

Twitch ‘Removes’ New Ad Rules Following Outcry

Amazon-owned streaming service Twitch removes restrictions that would have drastically reduced revenues for content creators and charities

1 year ago

Top NBCUniversal Exec Joins Twitter

Former NBCUniversal executive vice president Joe Benarroch to join Twitter in role focusing on business operations

1 year ago

Netflix Password Crackdown Arrives In UK, US

Popular streaming platform Netflix extends its crackdown on password sharing to 103 countries, in search for additional income

1 year ago

Musk Names Linda Yaccarino As Twitter Chief

Former NBCUniversal advertising chief to take helm at Twitter under ownership of Elon Musk as company seeks to bring back…

2 years ago

Twitter To Let Publishers Charge To Read Articles

Elon Musk latest change at Twitter will see platform allow publishers to charge users on a per-article basis

2 years ago

Microsoft To Remove Twitter From Advertising Platform, Musk Threatens Lawsuit

Elon Musk threatens to sue Microsoft after it announced plan to remove Twitter from its corporate advertising platform

2 years ago

Meta Lays Off Technical Staffers, In Another Workforce Blow

Second tranche of layoffs begin at Meta Platforms, as engineers and other technical staff are made redundant

2 years ago

Elon Musk Axed 80 Percent Of Staff, Admits Painful Tenure

Musk tells BBC Twitter is now roughly breaking even and advertisers are returning, but admits running platform is “quite painful”

2 years ago

Google Faces £3.4bn UK Lawsuit Over Adtech Dominance

Google faces second collective UK legal action over claims its dominance of market illegally reduced publishers' revenues

2 years ago

Elon Musk Admits “Massive Decline” In Ad Revenue

Elon Musk says Twitter may be cash flow-positive next quarter, which may not surprise observers after all his cost-cutting

2 years ago

Twitter Revenues From Top Advertisers Plummets – Report

More than half of Twitter's top 1,000 advertisers were no longer spending on the platform in early January, new data…

2 years ago

Yahoo To Lay Off 20 Percent Of Workforce

Job losses to begin at Yahoo with 1,600 staff set to lose their positions, in latest tranche of layoffs impacting…

2 years ago

Alphabet Earnings Miss Expectations, As YouTube Declines

Google parent Alphabet has felt the impact of reduced advertising spending, after its latest financials mostly missed Wall Street expectations

2 years ago

Twitter Partners With Ad Verification Firms To Appease Advertisers

Twitter says it will team up with two digital ad verification companies, in a further attempt to attract advertisers back…

2 years ago

Twitter Ad Spending Fell Over 70 Percent In December – Report

New data suggests advertisers continue to shun Elon Musk's Twitter, as another report states there are now just 550 engineers…

2 years ago

US DoJ Sues Google Over Online Ad Domination

US DoJ, plus eight US states, sue Alphabet's Google for its dominance in online advertising market, amid calls for it…

2 years ago

Twitter Revenue Down 40 Percent, As 500 Advertisers Pause Spending

Report that more than 500 advertisers have paused spending with Twitter, and it's daily revenue is 40 percent down from…

2 years ago

Twitter Offers Free Adverts To Major Brands – Report

Elon Musk's plan to turn around collapse in Twitter ad revenues reportedly sees platform offering free ads to existing advertising…

2 years ago

Meta Blow As Irish Watchdog Confirms Hefty Fine

Facebook parent Meta may be prohibited from using personal data for advertising, after EU ruling and Irish fine

2 years ago

Twitter Eases Political Ad Restrictions Amid Falling Revenue

Free speech or needing the money? Elon Musk overturns Jack Dorsey's 2019 ban on all political advertising on the platform

2 years ago

Apple, Amazon ‘Resume’ Twitter Advertising

Apple has 'fully resumed' advertising on Twitter, according to Elon Musk, while Amazon reported to be boosting ad campaigns after…

2 years ago

Elon Musk: Apple Threatening To Remove Twitter From App Store

Musk reveals Apple has halted most of its advertising on Twitter and is allegedly threatening to pull the platform from…

2 years ago

FTC Closely Watching Developments At Twitter, As More Resign

Elon Musk raises possibility of bankruptcy at Twitter, as entire privacy and compliance team resigns prompting FTC warning

2 years ago

Twitter Staff Brace Amid Reports Musk Will Axe Half Of Workforce

Beleaguered staff at Twitter are bracing themselves for bad news, amid multiple reports Elon Musk will axe half of the…

2 years ago

Twitter Advertising Exec Resigns After Musk Takeover

Chief Commercial Officer at Twitter, Sarah Personette, confirms she resigned last Friday after Elon Musk takeover

2 years ago

Elon Musk Owns Twitter, Pledges It Won’t Become ‘Free-for-all Hellscape’

CEO Parag Agrawal and finance chief Ned Segal escorted out of Twitter HQ, after Elon Musk concludes acrimonious acquisition and…

2 years ago

Netflix Advert-Supported Plan To Arrive November

Lower priced ad-supported subscription plan set to arrive in November, to operate alongside existing ad-free plans

2 years ago