Zepp Health Corporation (“Zepp Health”) (NYSE: ZEPP), a global leader in smart wearables and health technology, commemorates its 10th anniversary with a brand refresh. The unveiling of a refined brand vision, mission, and visual identity signifies the company’s evolution from a hardware brand to a wellness and health technology brand, embracing a philosophy of empowerment and support for individuals on their health and wellness journeys.
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(Graphic: Business Wire)
Zepp Health’s new brand mission, “Empowering individuals to take control of their well-being through intelligent healthcare tools and creating a world where healthcare is a source of empowerment, inspiration, and joy for all,” is rooted in empowering individuals to proactively manage their well-being through intelligent healthcare tools. With a focus on preventive healthcare, the company aims to assist individuals in mitigating the risk of chronic diseases by embracing healthier lifestyles early on. The new tagline celebrates how the company and its brands are about ‘Empowering health, Inspiring joy.’ Zepp Health envisions users leveraging its AI-powered data and analytics tools to enhance their way of life, making informed decisions that positively impact their well-being.
This brand refresh comes as Zepp Health expands beyond its award-winning Amazfit smartwatch brand by recently launching a series of new product categories consisting of a new line of over-the-counter (OTC) hearing aids for its Zepp Clarity brand and Zepp Aura, a Generative AI sleep and relaxation platform that seamlessly connects with Zepp Health’s smart wearables. This comprehensive sleep health platform is designed to enhance users’ rest, focus, and sleep experience with personalized sleep coaching, sleep quality analysis, and AI-generated sleep music compositions with sleep stories, which will be able to adjust in real-time based on the user’s heart rate to constantly optimize conditions for the best night’s sleep.
Founder and CEO Wayne Huang reflects on the milestone, “Our refreshed brand positioning and visual identity mirrors our evolution and underscores our commitment to being a trusted partner in our customers’ wellness journeys.” He emphasizes the transformative potential of Zepp Health’s AI-driven advancements, envisioning an evolution in how individuals approach well-being. Huang adds, “Investing in AI and applying it across our products and service ecosystem allows us to provide integrated wellness solutions to serve our communities better.”
The brand refresh extends beyond aesthetics to include a redesigned website that provides a comprehensive view of the company’s technology and integrated product portfolio. The website emphasizes Zepp Health’s application of Generative AI technology to its wearables, evolving into true all-in-one wellness partners. The wearables now function as intuitive personal advisors, coaches, and trainers, offering users a supportive foundation for their health, fitness, and lifestyle goals.
As Zepp Health marks a decade of innovation, the brand refresh reaffirms its dedication to shaping the future of integrated health and wellness solutions. With a renewed focus on empowerment and inspiration, Zepp Health remains committed to providing thoughtful solutions on the path to greater and more informed well-being.
About Zepp Health
Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. To date, Zepp Health has shipped over 200 million units, and its products are available in 90+ countries. Founded in 2013, Zepp Health has offices across the Americas, EMEA, and APAC regions.
For more information, visit www.zepp.com
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